Privacy Policy

Effective Date: January 11, 2025

Ultracare Hospice and Palliative Care (“we,” “our,” or “us”) is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect information through our website and services, including for SMS communication and healthcare operations.

1. Introduction

This Privacy Policy outlines how we collect, use, disclose, and protect personal information obtained from patients, caregivers, donors, and website visitors. It also describes your rights and choices regarding your data.

2. Data Collection

We may collect the following types of data:

Personal Information: Name, phone number, address, email, date of birth, etc.
Medical Information: Health-related data required for hospice and palliative care.
Financial Information: Insurance, payment, and billing details.
Usage Data: IP address, browser type, and website interaction data (via cookies or tracking technologies).
SMS Opt-In Data: Mobile phone numbers and consent preferences for text communications.

3. Data Use

We use the collected information to:

Provide medical and hospice care services
Coordinate with healthcare providers
Process billing and payments
Respond to inquiries or support requests
Improve website experience
Comply with legal or regulatory obligations
Send SMS appointment reminders and service-related texts (with your consent)

4. Data Sharing

We do not sell or trade your personal data. However, we may share information with:

Healthcare Partners: To support treatment coordination
Service Providers: For IT, billing, and administrative services
Regulatory/Law Enforcement: When legally required

Mobile Opt-in, SMS consent, and phone numbers collected for SMS communication purposes will not be shared with third parties or affiliates for marketing purposes.

5. User Rights

You have the right to:

Access and review your personal data
Request corrections or deletions (subject to medical/legal limits)
Withdraw consent for certain data uses
Opt out of promotional communications

To exercise these rights, please contact us directly (see Section 9).

6. Data Protection

We protect your data using:

HIPAA-compliant safeguards
Encrypted storage and secure servers
Role-based access controls for authorized personnel
Regular system audits and threat monitoring

7. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to personalize your experience. You can modify browser settings to limit tracking or disable cookies.

8. Third-Party Links

Our site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. Please review their privacy policies separately.